Urie Imani is more than a luxury brand — it’s a story of strength, love, resilience, and legacy.
The Name “Urie” represents my daughter, a true fighter. She was born with ASD and has faced challenges that most people could never imagine, including living as a trach baby. Despite everything, she continues to show strength, courage, and light every single day. She became the inspiration behind building something meaningful — something that represents perseverance, beauty, and purpose.
The Name “Imani” represents my best friend, whose life was tragically taken due to gun violence. Her name carries the meaning of faith, and her memory continues to inspire this brand every day. Urie Imani was created not only to build a legacy, but to keep her spirit alive through something powerful and lasting.
Together, the name Urie Imani represents overcoming pain, turning struggles into purpose, and carrying beauty from life’s hardest moments.
This brand stands for more than fashion or accessories. It stands for resilience, ambition, loyalty, and the strength to continue moving forward no matter what life looks like. Every design, every collection, and every detail carries a deeper meaning rooted in love and legacy.
Urie Imani is a reminder that even through hardship, something beautiful can still be created.
This is more than luxury.
This is a story.